Michelle Fox

As employers try to entice new workers and keep the ones they have, more are turning to fertility benefits.

In fact, the trend has been moving upward for the past couple of years. In 2021, the number of large companies offering or enhancing their family-building benefit grew by 8% year-over-year, according to FertilityIQ. That may include egg freezing, drug therapy, intrauterine insemination (IUI) and in vitro fertilization (IVF).

The fertility-education website expects to report even larger numbers for this year based on data it has been collecting.

“We are seeing dramatic and startling expansion,” said Jake Anderson-Bialis, FertilityIQ’s co-founder.

“I don’t think any of us could have foreseen the generosity of coverage being extended to normal employers.”

The attention began picking up as companies focused more on diversity, equity and inclusion efforts. It’s also a way for companies to stay competitive in the war for talent.

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